I took a deep and personal dive to see what defines me as an individual, a designer, and a creator. Transitioning from a career in architecture to graphic design was not a far stretch, but would architecture become my defining characteristic? What about my experiences as a photographer, a graphic designer, an observer? After many iterations, letting ideas settle and marinade, I reached my “ah-ha” moment, I was all these things, one thing didn’t define me, all of these experiences were me. It’s a combination of where I’ve been, where I am, and what I hope to be; similar to the Bauhaus idea of Gesamtkunstwerk, ’total’ work of art. I am constantly changing, evolving and improving.
Software: Illustrator, Photoshop & InDesign
LOGO
The logo is an abstraction of a double story “a” and the letter “b”, formed from basic shapes of circle, square, triangle and rectangle. They reflect, my design sensibility of simplicity, cleanliness, and modernity.
